In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius

Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.

If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:

This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.

You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.

It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.

On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.

“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.

The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.

The Forgotten Tools of Typing: Typewriter Eraser Brushes

What Are Typewriter Eraser Brushes?

The circular objects in the image are typewriter erasers, which came with a small brush attached to them. The erasers themselves were made from soft materials like rubber, often infused with fine abrasives.

This combination was designed to remove ink or typewriter ribbon marks from paper, which was the
primary method of correcting mistakes on a typed document before the advent of white-out or digital editing.

The small brush on the tool was used to gently whisk away the eraser debris left on the paper after erasing a letter or a word. In an age when typewriters ruled the business and literary worlds, these tools were essential to maintaining neat and professional-looking work.

A Snapshot in Time: When Eraser Brushes Were Essential

In the early to mid-20th century, typewriter eraser brushes were as common as correction fluid or digital backspace keys are today. Every typist had one on their desk because, despite their best efforts, mistakes in typing were inevitable. These tools allowed for correcting those mistakes without the need to retype an entire
page.

Back then, carbon paper was often used for making copies, so one mistake could mean fixing multiple sheets of paper. Eraser brushes were gentle enough not to tear the delicate paper yet effective at removing the erroneous marks.

The Decline of the Typewriter Era

With the rise of word processors and eventually personal computers, typewriters
quickly became obsolete. The need for such specialized erasers faded as digital
text allowed for instantaneous editing. Today, these erasers are rare relics from a
time when typing was both an art and a skill.

For those who remember using these eraser brushes, seeing one today is a nostalgic reminder of how much the world of writing and editing has evolved. The phrase “times have changed” has never been truer, especially when comparing the
challenges of fixing a typewritten document to the ease of modern technology’s undo button.

A Niche Collectible

Today, typewriter eraser brushes are considered collectibles. Vintage enthusiasts and lovers of retro office supplies value them for their simplicity and effectiveness. Though they might look out of place in a world dominated by digital devices, they serve as a testament to the ingenuity of past generations and the unique tools
that once supported everyday tasks.

Conclusion: From Essential to Obsolete

For those who’ve never used a typewriter, the tools in the image may seem mysterious, even obsolete. But for older generations, they bring back memories of the rhythmic clacking of typewriter keys, the smell of ink ribbons, and the ever- present eraser brush sitting nearby. Times have certainly changed, and as with many innovations, what was once essential now rests quietly in history’s archives

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