Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Anne Hathaway Reveals an Incident That Made Her Choose Sobriety as She Celebrates 5-Year Milestone
Anne Hathaway achieved a significant milestone in her journey of maintaining sobriety. The 41-year-old actress revealed that she has been living a healthy lifestyle for five years. Hathaway also expressed her joy about reaching this milestone and shared an incident that helped her break the bad habit.
Hathaway brought up her sobriety, when asked about her thoughts on middle age.
In her new movie, The Idea of You, Hathaway played Solène, a 40-year-old divorced mom who finds herself in a romance with a younger man—a singer in a boy band, played by Nicholas Galitzine. During an interview about her new role, she was questioned about her thoughts on middle age.
Hathaway responded, “I don’t take it seriously. There are so many other things I identify as milestones. I don’t normally talk about it, but I’m over five years sober. That feels like a milestone to me.” She admitted that this problem was probably a method she used to deal with physical stress caused by feeling disconnected from her body.
What about an age, the actress said she feels blessed to be her age, “40 feels like a gift. The fact of the matter is, I hesitate at calling things ‘middle age’ simply because I can be a semantic stickler and I could get hit by a car later today. We don’t know if this is middle age. We don’t know anything.”
She also revealed an incident that made her choose sobriety.
The actress from Princess Diariesexplained that her choice wasn’t a criticism of this particular habit. “I knew deep down it wasn’t for me,” she said, mentioning how hard it was to explain to people that she wasn’t drinking at all in the beginning.
Eventually, Hathaway had a realization that made her stop being tough on herself for her decision, “If you’re allergic to something or have an anaphylactic reaction to something, you don’t argue with it. So I stopped arguing with it,” the star said, making it clear that she doesn’t judge anyone.
Hathaway’s choice to start a healthy lifestyle came as she was adjusting to being a mom of two. Her oldest son Johnathan just turned 8, and youngest son Jack is 3 years old. The actress mentioned that she made this decision for the next 18 years while her sons live in her house.
Talking about her eldest son, she opened up about an incident that made her think about quitting the bad habit, “He’s getting to an age where he really does need me all the time in the mornings. I did one school run one day where I dropped him off at school, I wasn’t driving, but I was hungover, and that was enough for me. I didn’t love that one.”
The Oscar winning actress also decided to cut out other unhealthy habits from her life as much as possible, like social media. “I make a lot of my lifestyle choices in service of supporting mental health. I stopped participating in things that I know to be draining or can cause spirals. I actually don’t have a relationship with myself online,” Hathaway shared.
Other celebrities who have been open about their sobriety.
Bradley Cooper
Bradley Cooper has been sober since he was 29. In 2013, he said that he chose sobriety because he realized it was going to ruin his life if he kept going. In 2023, Cooper expressed gratitude for overcoming his bad habits, saying he feels “very lucky.”
Tom Holland
Tom Holland mentioned that he’s the “happiest I’ve ever been in my life” since he started his journey of sobriety. Holland admitted he definitely had a problem, “I was really, really struggling, and I started to really worry that maybe I had a problem. So I decided that I would wait until my birthday, which is June 1. I said to myself, ’If I can do six months without it, then I can prove to myself that I don’t have a problem.’ And by the time I got to June 1, I was the happiest I’ve ever been in my life.”
Jessica Simpson
Jessica Simpson decided to become sober so she could be there for her kids, “I was at a place, and I was missing out on moments with my children, and then they were seeing me, and they were very confused.”
“I just wanted to be present and have clarity and be a good role model for my children, because I always wanted to be a good role model for the world,” she explained her decision.
Daniel Radcliffe
Daniel Radcliffe struggled a lot during the filming of the Harry Potter movies. In the interview in 2015, Radcliffe talked about his battle, “There was a period when I was transitioning out of ’Potter’ and entering the real world, where suddenly I didn’t have that stability anymore. I was quite distraught on the final day of ’Potter.’ I was really anxious. I was living by myself, and I think I was really scared.”
Lana Del Rey
In a 2012 interview, Lana Del Rey revealed her teenage battles, “That’s really why I got sent to boarding school aged 14. I knew it was a problem when I liked it more than I liked doing anything else.”
Anne Hathaway revealed the heartbreaking reason why she lost roles after an Oscar win. Click here to know the details.
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