Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Plus-Sized Model Claps Back at Trolls: “Look Away”
Plus-sized influencer Abby Bible isn’t letting cyberbullies get to her. Abby brushes off the criticism directed at her audacious bikini images, in which she flaunts her size 22 figure. She thinks plus-size bodies are gorgeous and have wonderful bikini bodies.
In a society where women are frequently under pressure to meet unattainable beauty standards, role models like Abby Bible are essential in advancing body positivity and self-love. At six feet one inch, 25-year-old influencer Abby defies the “toxic” standards of society. She disavows the notion that being petite, delicate, adorable, and soft-spoken equates to femininity.
Abby hasn’t had an easy time coming to terms with who she is. She endured cruel remarks about her size and battled with her weight since she was a little girl. In an attempt to find happiness, she even went as far as losing 100 pounds at one time. But she quickly discovered that accepting oneself—regardless of one’s physical appearance—is the key to finding true happiness.
Abby is now on a mission to spread the word that plus-size bodies may be just as attractive as any other. She answers a troll who claims that “fat people shouldn’t wear string bikinis” in a recent TikTok video. With assurance, Abby labels the video, saying, “Look away if you don’t like it.” Her carefree demeanor and jovial glance convey a strong message: she doesn’t give a damn what people think.
Even though Abby has a lot of followers who thank and admire her for her confidence, there are still internet trolls who make fun of her. Some criticize her decision to accept her body and claim she lacks self-respect. However, Abby is unfazed by these disparaging remarks.
It’s crucial to remember that having a larger frame can have negative health effects. Because of her weight, Abby is more prone to certain illnesses, such joint and cardiac trouble. Some who are worried contend that body positivity advocacy shouldn’t downplay these grave health hazards.
But Abby is more concerned with her contentment and acceptance of herself. She wants everyone to know that being smaller doesn’t make someone superior to her. She will always be content with herself and is pleased to be an unapologetic obese girl.
In the end, Abby’s tale serves as a reminder that contentment ought to come first. We should encourage Abby in her quest for self-love as long as she is content and takes good care of her health. How do you feel about Abby’s narrative? Let us know what you think, and let’s carry on the discussion!
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