Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
She was considered to be the most beautiful actress in the 80th. But time takes its toll – the star looks so different now. You won’t recognize the movie star when you see this wrinkled old lady.
Rachel Ward, known for her iconic role as Maggie in “Singing in the Blackthorns,” was once celebrated as the most stunning actress in cinema. Forty years ago, she captivated audiences with her striking beauty and talent. However, as time has passed, the effects of aging have become evident.
Now 66 years old, Rachel looks quite different from her 80s persona, especially without makeup and styling. Recent photos of her have sparked mixed reactions. Many express surprise and nostalgia, reminiscing about her past allure. Comments often reflect this duality, with some admiring her natural aging process and others lamenting the changes brought by time.
Despite the physical changes, Rachel Ward’s talent and the impact of her performances remain unchanged. Her portrayal of Maggie in “Singing in the Blackthorns” continues to resonate with audiences, eliciting fond memories and appreciation for her skill. This beloved film has cemented her place in cinematic history, and her work is still celebrated by fans old and new.
Rachel’s decision to age gracefully, without resorting to cosmetic enhancements, has garnered admiration from many who see her as a symbol of dignified aging. They appreciate her for embracing her natural self and staying true to who she is.
Regardless of differing opinions, Rachel Ward’s legacy in the film industry is undeniable. Her iconic role as Maggie remains a testament to her enduring talent and charm.
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