Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
If you find a “bleach” patch on your underwear, you’d better know what it means
When we are in need of certain information, the first thing we turn to is the Internet. Unlike many years ago when people went straight to the library to seek knowledge, now that knowledge is just a click away.
Among the countless websites, there are those that deal with threads where people ask questions, and honestly, nettizens never disappoint.
Recently, someone posted a question eager to learn why their underwear appears to have bleach stains on it sometimes. Well, it turned out that many ladies wanted to know the answer to the question, realizing they are not alone and that many others have experienced this “issue.”
As always, many were quick to provide answers. It turned out that it is the vagina’s natural pH levels that really produce these “bleach” spots.
According to experts, this isn’t a reason for concern. On the contrary, it is an indicator that your pH levels, which indicate how acidic or alkaline a liquid or a substance is, are normal.
“Now that everyone is aware, it’s completely normal to discover lighter patches in a woman’s underwear or knickers due to the acidic nature of the vagina, with a pH range of 3.8-4.5. So, I suppose it’s time to abandon the notion of it being a result of poor hygiene. In fact, a healthy vagina is one that can bleach the fabric,” Dr. Vanessa MacKay of the Royal College of Obstetricians and Gynecologists stated.
She explained that the vagina has a natural secretory system that allows it to clean itself. It is protected by the good bacteria that it contains.
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The National Institutes of Health states that the pH of the vagina typically fluctuates from 3.8 to 5.0, which means that it is rather acidic compared to the normally neutral pH level of 7.
“Disturbing the natural balance can lead to infections, but it’s perfectly normal and healthy for women to have clear or white discharge from their vagina,” Dr. MacKay added.
If you were among those wondering what is the reason behind these stains now you can rest at ease.
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