Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
My Stepdaughter Surprised Me with a Car for My 55th Birthday, Discovering What Was Inside the Glove Box Left Me Speechless
Receiving a car from my stepdaughter, Emily, on my 55th birthday was the last thing I expected, especially given our rocky relationship. She handed me the keys and mentioned there was another surprise in the glove compartment. What I found inside changed everything between us.
Being a stepmom often feels like a balancing act, trying to be a parent without overstepping boundaries. For ten years, I navigated this tightrope with Emily. I met her father, David, at work, and after becoming friends, we started dating. He had lost his wife a year before we met, and his focus was on Emily, his cherished daughter. As our relationship deepened, I wondered about our future together. David expressed his love for me but worried about how Emily would react to a new stepmother.
When I married David, I knew it would be complicated. Emily was only 12 and still grieving her mother. My first meeting with her was tense; she barely spoke and quickly retreated to her room. This set the tone for our relationship. I tried my best to connect, but she remained distant, polite but always keeping me at arm’s length.
I remember putting together a surprise party for her 13th birthday, hoping it would help us bond. Although she smiled at the decorations, she still held back emotionally, creating a barrier between us. Despite the challenges, David and I were happy together. However, everything changed when David died in a car accident five years ago, leaving Emily and me to navigate our grief alone.
In that dark time, I promised to be there for Emily. But even as we became each other’s only family, I sensed that she merely tolerated me. As she grew more independent, starting a career in marketing, our interactions felt more like a formality than a genuine connection. I longed for a warm relationship, but it often felt one-sided.
Last Thanksgiving was particularly hard; Emily barely acknowledged me at a family gathering, deepening my feelings of being an outsider. So, when Emily called just before my birthday to take me out for a special dinner, I felt a flicker of hope. She picked me up in a sleek red convertible, and I thought it might finally be a sign of her acceptance.
When she handed me the keys, her voice felt distant and flat, almost like she was just fulfilling an obligation. I managed to thank her, but the dinner felt awkward and forced. It was hard to shake the feeling that the car was more of a way to alleviate her guilt than a genuine gift.
As we parked, Emily mentioned another surprise in the glove compartment. My heart raced as I opened it, revealing a stack of drawings from her childhood. My breath caught as I saw the stick-figure versions of us, with me labeled as “Mom” and captions like “Mom and Me”.
Tears filled my eyes as the realization hit: Emily had seen me as her mom all along, despite the distance between us. When I expressed my shock, she admitted she loved me but felt guilty calling me “Mom” because of her birth mother.
In that moment, the walls that had stood between us for years crumbled. We embraced tightly, tears streaming down our faces. That evening, we shared everything—our fears, doubts, and cherished moments. Finally, I felt the deep bond of a mother and daughter.
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