Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
7 Haircuts That’ll Flatter Your Face Shape and Emphasize Your Unique Facial Features
Small eyes are considered to be attractive, round faces give us a youthful look, and people with big ears are adorable, just look at Anne Hathaway! There are so many unique features out there that give us our own special charm.
Some people, however, want to fix these things anyway. That’s their choice, but we hope they keep in mind that they can actually do it without surgery. All they need to do is change their hairstyle.
1. Double chin
Cropped haircuts are a big no-no if you have a double chin. Instead, go for bangs and curls, layered, or face-framing haircuts. This way, you’ll draw attention to your hair and not your chin.
Remember that having layers is the trick. They add volume and give the illusion of a narrow face. For short haircut lovers out there, opt for a layered chin-length bob cut, but make sure to keep the ends unevenly cut.
2. Big nose
Choose hairstyles that widen your face so that your nose looks smaller. Different types of bangs do a great job: side-swept, curtain, or layered. You can do your hair up in a messy bun or a ponytail, letting a few strands fall on your head. Try to stay away from short and straight cuts.
3. Big forehead
Bobs with bangs, long or short hair with a central part, or razored bangs look great on people with big foreheads. According to a stylist, horizontal framing, lots of volume, and soft layers are the keys to balancing it all out.
4. Small eyes
Avoid blunt and thick haircuts and focus instead on short hairstyles or low-volume cuts. Bangs are okay, but as long as they don’t cover your eyes and forehead completely. Pixie haircuts accentuate eyes, especially if your eyebrows can be seen well.
5. Round face
Those who want to make their face appear more oval should definitely go for a shaggy wavy bob or face-framing balayage highlights. You can also add more volume on top and leave elongated locks by the sides. Stay away from sleek hairstyles and thick bangs, since horizontal lines will widen your face.
6. Oblong face
People with thin faces have more prominent noses, chins, and necks, and some haircuts can make their faces look even longer. Straight and long hair is a no, while hairstyles that add lots of volume are always welcome. Try a parted shaggy lob, an asymmetrical choppy lob, wispy-layered long hair, or a long wavy center-parted hairstyle.
7. Big ears
It’s not hard to cover ears, yet, it might be challenging to choose only one haircut out of all this diversity. Make sure there’s enough volume and fullness at the sides of your head, and let the hair stand away from the scalp a little bit. Bob haircuts or long and layered hair are a great choice.
How long have you had your current haircut? How easy is it for you to change it?
Preview photo credit TanyaLovus / Shutterstock.com, Valeriia Kogan / Unsplash.com
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