Have you ever found yourself wondering what the tiny pocket-within-a-pocket is for on your jeans? You know the one I’m talking about; that small, seemingly useless space that doesn’t appear large enough to hold anything.
If you’ve ever tried to see what fits in there, you’ll know it’s far too small for a cellphone, while it’s awkward to jam cash – be it coins or notes – in there. The same goes for a ring of keys; there just isn’t room.
So what are those little pockets for? Well, fortunately for our curious readers, we have something of an answer… and it might not be at all what you were expecting.
Be they male or female models, chances are if you look at a pair of jeans, you’ll find two pockets on the front and two pockets on the back. What you might also find, however, is a strange little pocket inside one of the front pockets.
Go ahead and have a look. Almost all jeans have them, though their presence is enough to leave most of us scratching our heads.
As mentioned above, these pockets are far too small to hold anything of real significance (even getting two fingers into them is a challenge). So what purpose do they actually serve?
Interestingly, to find the origin we have to go back almost two hundred years. That little thumbnail-sized pocket isn’t a modern addition to jeans; instead, it was a practical solution for something that’s no longer a real problem today.
Behind the invention is none other than legendary jean manufacturer Levi’s.
According to UK newspaper The Independent, the first ‘extra’ pocket came into use in the 1800s. The reason? To assist the most common wearers of jeans at that point in time… cowboys.
Cowboys usually carried their pocket watches on chains or inside their waistcoats, but both of these methods put the watch at great risk of being broken during their owner’s day-to-day duties.
In order to combat this, Levi’s introduced a small pocket designed to carry a watch safely. By keeping their watches in these tiny pockets, cowboys could ride without fear of them being smashed on a ride.
How’s that for innovation?
If I’m honest, I had no idea. If you ask me, it’s incredible that the design has stuck with jeans all the way through to modern day. Cowboys might no longer be around, but their watch pockets certainly are!
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Leave a Reply