Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
A 32-year-old woman was attacked by a polar bear after she jumped into their enclosure at the Berlin Zoo.
A polar bear assaulted a 32-year-old lady on Friday after she jumped into their cage at the Berlin Zoo when they were being fed.
Before she was saved, she had been bitten a lot.
In order to enter it, the woman, identified only as Mandy K, had to climb over a fence, a line of hedges, and a wall.
The woman leaped over the bars as the bear was being fed at the Berlin Zoo where she sustained injuries to her arms, legs and back.
Despite the efforts of six zookeepers to divert the four predators, one of the bears repeatedly bit the victim on the arms and legs.
The zookeepers managed to scare the bear off and save the woman.
The 32-year-old woman is now recovering in the hospital following surgery to repair her wounds.
Afterward it emerged that she is a teacher who had been driven to despair by her failure to find a job.
lf your friends are planning on taking a trip to the zoo please SHARE this story with them on Facebook.
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