Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Pamela Anderson Stuns at the Oscars Without Makeup and Sparks Criticism, «The Hair Is Tragic»
While everyone at the Oscars 2024 was dressed to the nines, Pamela Anderson broke the norms. The 56-year-old actress ditched makeup and wore only her smile as an accessory, alongside her son who she shares with Tommy Lee.
A yellow, floral dress that stole the show.
At 56, the celebrated actress and writer graced the event in a dress as radiant as the morning sun. Adorned with sparkling sequins and delicate, translucent details, her gown was a vision of floral elegance. Her son, 27-year-old Brandon Thomas Lee, was her date to the Vanity Fair Oscar event and he complemented her style with a timeless tuxedo, complete with a classic bow tie.
Pamela’s make-up free look was refreshing to the eyes.
Pamela’s decision to embrace a makeup-free look was supported by her golden locks that framed her face with effortless grace. This isn’t the first time Pamela has attended an event bare-faced, the actress actually made a decision to go makeup-free a few months back and has stayed true to her word so far.
Her look received mixed reactions.
While fans praised Pamela for her bravery, many were not super happy about her choice and her dress. «Make up free is cool, but why did she start dressing in tablecloths?» commented a person. «I commend her courage…but there is a time and place for everything and this just ain’t it,» added another. Several people also pointed out that not wearing makeup is one thing but she could have at least gotten her hair done, «gorgeous, but can she at least comb her hair!», expressed a fan. «…the hair is tragic,» added another.
Wondering what made her embrace the natural look instead of the usual glam she was famous for? Read the story here.
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