Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
I Overheard My Husband Telling Our 4-Year-Old to Keep a Secret
Paige, a dedicated career woman, came home from a business trip to overhear her husband, Victor, and their four-year-old son, Mason, discussing a secret. Victor told Mason not to share what he’d seen with Paige, as it would “make her sad.” This unnerved Paige, but she brushed it off, assuming it was something minor.
After more business travel, Paige noticed a small but strange detail in a photo Victor sent — a pair of unfamiliar, high-end shoes in their living room. She shrugged it off at first, but doubt crept in. When she returned home, she caught Victor in bed with another woman, and Mason’s earlier words, “Mommy, don’t go in there; you’ll be sad,” now made devastating sense.
Victor tried to blame Paige’s busy career for his infidelity, arguing he needed “human contact.” Heartbroken and realizing the weight her son had carried in keeping this secret, Paige confronted her marriage’s painful reality. Supported by her family, she asked Victor to leave, choosing to divorce and rebuild her life for her and Mason.
Through it all, Paige resolved to prioritize her own and her son’s well-being, even amid the pain of betrayal.
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