Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
The girl who looked like a doll is now 9 years old – This is her today
When baby Aira was born, her parents knew she was somewhat special. With her blonde hair and big blue eyes, Aira looked stunningly beautiful and many agreed that she resembled a doll.
Although she was still just a baby, her parents decided she should be part of commercials, so they took her to a number of modelling agencies, many of which were interested to work with her.
Almost overnight, photos of Aira flooded social media and people were convinced she wasn’t real but a photoshopped photo of a cute-looking toddler. But Aira was real, and she was dubbed one of the most beautiful girls in the world.
The girl who looked like a doll is now 9 years old – This is her today
When baby Aira was born, her parents knew she was somewhat special. With her blonde hair and big blue eyes, Aira looked stunningly beautiful and many agreed that she resembled a doll.
Although she was still just a baby, her parents decided she should be part of commercials, so they took her to a number of modelling agencies, many of which were interested to work with her.
Almost overnight, photos of Aira flooded social media and people were convinced she wasn’t real but a photoshopped photo of a cute-looking toddler. But Aira was real, and she was dubbed one of the most beautiful girls in the world.
Sadly, her engagements with modelling robbed her of her childhood and everything kids her age did. She didn’t attend kindergarten and was in front of a camera most of the time.
However, as she reached five years of age, modelling agencies were no longer interested in her as she started resembling any child out there. She wasn’t invited to photoshoots and fashion shows.
These days, Aira is nine years old, and she still gets modelling gigs, but it is very rare.
She is active on social media, but there are no photos of her from her early days when she was dubbed doll-girl.
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