McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

A teenager built his ideal tiny house entirely from reused materials and now enjoys living without paying rent

While many people typically wait until they are at least 30 years old to build their dream home, the thrill of hand-crafting your ideal living space is unmatched.

Imagine the journey of creating a plan, putting your heart and soul into it, and finally seeing your vision come to life. That’s exactly what Tom did. At just 17 years old, he used his skill, creativity, and determination to make his dream a reality.

Driven by rising housing costs and a desire for independence, Tom set out to build a modest home using recycled materials. He discovered he could create something completely from scratch while staying within a budget.

“My vision for the cabin was to keep things simple and provide a stress-free lifestyle. Everything I have is mine; I paid for everything”, Tom explained.

Now, at 20, Tom is relieved knowing he won’t have to spend his hard-earned money on rent. “It’s a no-brainer life and once you’ve built something, it really is yours”, he added.

Tom’s house is located on his grandfather’s extensive property and retains a charming English country aesthetic, complete with a side window. At 17, he bought a caravan and immediately began building it while working and completing his carpentry apprenticeship, which he completed in December.

The front of his house is made of larch wood, sourced cheaply from a local sawmill, while the side walls are made of fence boards. All the windows are recycled, sourced from a website that specializes in used materials. He recently added a porch, using boards from a scaffolding company and other scrap and reclaimed wood he recovered from the job.

Upon entering Tom’s home, visitors are greeted by beautiful reclaimed wood and a tranquil poster of a seascape. “My goal was to use only reclaimed wood for the build because it’s budget-friendly,” Tom noted. Much of the wood in his home was salvaged from old homes that he personally stripped down, sanded and repurposed.

The living area includes a compact workspace for his work and meals, a standard sofa, and a wall-mounted TV. In the future, he hopes to upgrade to a multifunctional sofa with built-in storage.

Tom especially loves his kitchen, where he made a fully functional worktop out of recycled scaffolding boards and spent hours sanding and painting it. The kitchen is equipped with essential appliances such as a fridge, stove and toaster.

Opposite the kitchen is a compact bathroom with a small chemical toilet with electric flush. The shower area has corrugated iron walls and copper fittings, evoking a rustic farmhouse feel. Back in the living room, a ladder leads to the loft, which leads to Tom’s cozy bedroom with double mattress.

Tom began building his dream home at age 17 with a budget of $8,200 and an hourly wage of $5.50 and managed to save most of his income to finance the construction of his home using recycled materials.