How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

Dirt and mess don’t stand a chance with these 11 Amazon best sellers

The spring-cleaning season can become your favorite time of the year if you use these 11 best sellers from Amazon. These products and tools will leave your house sparkling clean, helping you get rid of the most stubborn stains in the blink of an eye. Buy these brilliant cleaners today, and say goodbye to dust, dirt, grime, limescale, and mold in your house!

1. Amazon customers never stop buying this wonder-working toilet cleaning stone. Its ergonomic, heavy-duty plastic handle will help you avoid touching the dirt with your hands. The stone quickly removes hard water stains, limescale, and stubborn dirt that other tools and cleaners can’t remove. The before and after photo collage below speaks louder than words!

4,500+ ratings
4.5 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ After watching the wife try a lot of other methods which didn’t work for removing mineral ring stains in the toilet, I did my own research and discovered pumice stones. I ordered these without any expectations, but they actually worked. We have well water and the stains came off pretty easily with this product. A few minutes of light scrubbing, so it took less than 15 minutes for 4 toilets. I would recommend this product. — Pao

Buy this item on AMAZON here

2. This bathroom foam cleaner is a real hit on Amazon with more than 11,000 ratings. Its non-drip formula clings to surfaces quickly removes dirt, and prevents limescale. The product will make your bathroom sparkle and smell amazing whenever you use it. This safe, easy-to-use, and family-friendly product removes dirt, grease, soap, and grime from surfaces, leaving them shiny and squeaky clean.

11,100+ ratings
4.3 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ This stuff is amazing! Let me tell you, my bathroom tiles were disgusting and completely discolored. I tried everything to get them clean and nothing worked. I’m so glad I searched online and found this cleaner. My bathroom tiles look like new now! — Maryann

Buy this item on AMAZON here

3. You won’t recognize your bathroom after using this all-purpose bathroom cleaner. Its unique formula attacks dirt, grime, soap scum, and hard water stains to make your bathroom shine. The product creates an invisible coating to keep surfaces clean for longer periods of time. This cleaner repels bathroom grime, scum, and dirt, so you won’t have to clean as often.

900+ ratings
4.4 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ My tub looks brand new! I have been looking for a cleaner that would get in the cracks and crevices of my tub, and this worked wonders. I sprayed the entire tub, came back after 5–10 minutes and wiped everything down with a damp cloth. It took me no longer than 10 minutes to clean, and it looks like new. I would say that the smell isn’t the best. I would recommend opening a couple of windows before you spray. Overall, it’s a great bathroom cleaner. — Diane McFadgen

Buy this item on AMAZON here

4. Say goodbye to rust stains with this rust remover gel. It works equally well on a variety of surfaces, including bathtubs, clothes, carpets, sinks, toilets, furniture, etc. Even if you’ve tried everything to remove those pesky rust stains and nothing worked so far, give this product a try, and you won’t regret it.

600+ ratings
4.2 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ I had rust stains on my stainless steel outdoor utility sink. It’s probably a cheap stainless that was used, and it was streaked with rust stains. I applied the product to the stains and in a few minutes they disappeared. Then I used it on one of my sailboats sails that had rust stains, and they also disappeared. This product eats rust! — kim hanford

Buy this item on AMAZON here

5. This portable carpet cleaner is great for removing and deodorizing pet messes, spills, and tough stains. It’s ideal for cleaning carpets, upholstery, car interior and more. Compact and lightweight, it can be easily carried around the house as you do the cleaning. The built-in hose rinse flushes the machine with water to remove any dirt and debris. Removable water tanks guarantee simple usage.

900+ ratings
4.4 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ This product works great in that it’s easy to use and has great suction power. The clean water tank goes fast, but it’s worth all the dirt and grime that is extracted from the seats. I’m never worried about spilling food or drink on my seats again because the cleanup will be easy.
    I add in some fabric carpet cleaner too. Just turn the power button and it’s ready to go. I would buy another one. — Andrew Montgomery

6. Here is another portable carpet and upholstery cleaner. This powerful appliance works great on carpets, stairs, upholstery, car interiors, and more. For your ultimate convenience, the package includes stain-removing tools and a cleaning formula. The cleaner combines superior suction and scrubbing action, which guarantees amazing results after each use.

10,600+ ratings
4.6 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ I have several cats and a dog, which seem to leave food and dirt stains everywhere. I purchased this item for myself. I loved it so much I purchased three more for my pet loving adult children for Christmas. They each sent me pictures of them using it within days. It is a game changer!
    I now clean up a small spot when I find it, no longer waiting for the future’s «big» professional carpet cleaning. I learned the hard way that you must clean it up when finished. Letting it sit for a couple of days resulted in a stinky and more complicated process. If you have a pet, you really need this product! — Sharon S.

7. No more bending or kneeling while cleaning with this electric spin scrubber. The set includes 4 brush heads that you can use for various cleaning purposes. The tool can be used for cleaning showers, bathtubs, tiles, grout, grooves, toilets, etc. The extendible handle will allow you to use the tool while standing, so there’s no need to bend. The appliance can be used for about 90 minutes after only 3.5 hours of fast charging.

13,800+ ratings
4.4 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ OMG, where has this thing been all my life. This is my elderly mother’s bathroom, I moved in recently and finally tackled this mess. Cleaning bathtubs is very awkward, leaning over, trying to put elbow grease on cleaning the tub can be hard. This does all the work for you. Just remember to spray and soak for 15–30 minutes ahead of time. — Laura

8. This brush with a non-slip handle is ideal for scrubbing pots, pans, dishes, and more. Its nylon bristles are safe for non-stick surfaces, while the built-in scraper effectively removes baked-on dirt. Thanks to its clever design, the brush will clean all corners and crevices of pots and pans. The ergonomic handle guarantees a firm grip even if your hands are wet. The tool is dishwasher-safe and easy to clean.

25,900+ ratings
4.7 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ It’s very durable and functional. I love this dish brush! I ordered my first one over a year ago, and have made repeat orders. It’s the best dish brush I’ve found.
    The bristles are firm, but not «hard». Just right. It’s a good size and great quality. I give it a good workout, as I seldom use a dishwasher, and it holds out for a long time. — Mellie

9. This toilet cleaning brush has a unique design that allows it to reach the under-rim area of the toilet bowl. Its dense and flexible bristles clean the surface thoroughly, leaving no stains, effectively removing odors and keeping your bathroom fresh. The set includes a convenient holder that catches water drips from the brush, eliminating mess and odors.

4,200+ ratings
4.5 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ Cleaning under the rim of the toilet completely is always a challenge, so when I saw this S-shaped brush, I decided to try it. It really does fit up under the rim of the toilet bowl! Not only does the curved brush fit up under the rim of the toilet bowl, it goes well down into the hole in the bottom of the bowl for complete cleaning.
    The bristles are stiff enough to give it a good scrubbing. The handle is easy to hold, and it has a loop on the handle end if you want to hang it for storage, or you use the holder it comes with. — Claudia M

10. Take proper care of your hands while cleaning with these multipurpose vinyl gloves. The thick clear plastic material helps avoid tearing and puncturing, yet it offers enough stretch for finger flexibility. Whether you use these gloves in the kitchen or while cleaning various surfaces around the house, they offer reliable protection against chemicals and odors.

23,100+ ratings
4.5 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ I bought these gloves to use while I’m painting and they work well. They cover my hands completely and seal out most of the paint that I’m using. Also, they don’t restrict my hands in any way. — Star Root Press (Consignment)

11. With this DIY mold test kit, you can find out whether there is unseen mold in your house or not. The item shows visible results in as little as 48 hours. The test kit can be used both indoors and outdoors, and it includes everything you need to perform the test, including a Petri dish, a swab, and mold growth medium. Optional laboratory analysis is available. For an additional fee, you can mail the results to determine the mold type.

7,000+ ratings
4.0 out of 5 stars

Promising review:

  • ⭐⭐⭐⭐⭐ After weeks of a chronic cough and congestion with me, difficulty breathing for my husband and our baby being congested with a rash, we decided to do an at home mold test of our rental. The results shocked us! We were not expecting this. We have no visible mold in our apartment.
    We did an open air test in our bedroom, a swab test of our bathroom, and an air test of our HVAC system. All of them came back positive! The process to complete the test is extremely easy. I highly recommend getting it if you think you might be living with mold. — JILLIAN

Even those of us who love cooking would probably like the idea of spending less time in the kitchen. This is possible when you have these 11 Amazon best sellers by your side. These clever kitchen tools and accessories will make cooking simple, enjoyable, and mess-free while saving space in your drawers.

Bright Side gets commissions for purchases made through the links in this post. Reviews may have been edited for length and clarity.

Preview photo credit Kindle Customer / AmazonLaura / Amazon

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