Fake Meat Industry Gets Cold Shoulder From Consumers Again As Beyond Meat Faces…Meat

Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.

Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.

The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.

It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.

Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.

Woman Demands to Cancel Son’s Wedding after Recognizing Bride’s Father – Story of the Day

Fred and Alice’s wedding was moments away when Fred’s mother, Valerie, recognized Alice’s father, Felix, as a past one-night stand. Shocked, Valerie stopped the wedding, revealing that Fred and Alice could be half-siblings. Fred was furious and devastated, unsure how to proceed.

Valerie explained that years ago, during a breakup with Fred’s father, Walter, she had a brief fling with Felix. She feared Fred wasn’t Walter’s biological son. When Alice overheard, she collapsed in shock and insisted on canceling the wedding.

A DNA test later confirmed that Fred was indeed Walter’s son. Relieved, Fred and Alice eloped in Las Vegas, leaving the drama behind.

After their intimate Vegas wedding, Fred and Alice returned home, relieved to have left the chaos behind. They began their married life with a sense of newfound peace, thankful the DNA test had cleared up any doubts about their relationship. The couple hosted a small celebration with close family and friends to mark their union, but it was a far cry from the grand wedding they had originally planned.

Fred’s mother, Valerie, apologized again for the confusion, but Fred and Alice reassured her that everything worked out for the best. They spent the next few months adjusting to married life, grateful for the close bond with both families and the fresh start they had been given.

The drama of their disrupted wedding faded into the background, and they focused on building a future together, cherishing the new chapter that began in Vegas.

After their Vegas wedding, life settled into a comfortable rhythm for Fred and Alice, but family drama wasn’t completely behind them. A few months later, tensions arose between Valerie and Alice’s parents, Felix and Melinda. Valerie couldn’t quite shake the awkwardness of her past connection with Felix, and occasional awkward comments at family gatherings sparked discomfort.

Meanwhile, Alice’s mother, Melinda, started feeling uneasy about Valerie’s past with Felix, even though it was years ago. This led to subtle jabs and passive-aggressive remarks during family events, making holiday gatherings tense. Fred and Alice often found themselves playing peacemakers, trying to smooth over the lingering awkwardness.

On top of that, Walter—Fred’s father—began to feel somewhat sidelined after the DNA drama. Even though he’d been a dedicated father, he sometimes sensed that Felix’s presence in Fred’s life cast a shadow over their father-son bond. This led to moments of tension between Walter and Fred, as Walter grappled with lingering insecurities.

Despite the occasional family drama, Fred and Alice remained united, working through each issue as it came. They focused on creating their own family traditions, establishing healthy boundaries, and ensuring that the past didn’t overshadow their future.

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