In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Woman buys abandoned lighthouse and turns it into cozy “nautical” home
Picture owning your very own lighthouse, a majestic beacon overlooking a vast bay, embodying both hope and history.
Sheila Consaul, a 65-year-old aficionado of historic preservation, turned this dream into reality.
For a sum of $71,000, Sheila purchased a derelict lighthouse in Fairport Harbor, Ohio, and embarked on a journey that would see her invest over $300,000 in transforming it into her dream vacation home.
Living in a lighthouse is far from ordinary; solitude greets you at every turn.
Forget about a driveway leading to the front door; instead, you park half a mile away and transport everything you need by hand, from groceries to generator fuel. Yet, the experience, once embraced, is unparalleled.
Sheila’s journey began from her passion for historic preservation and a desire for a unique summer retreat.
Upon discovering that the government was auctioning off lighthouses, she saw an opportunity to merge her interests.
Though the lighthouse she acquired was in a sorry state, with cracked windows and peeling plaster, Sheila remained undeterred.
With the aid of a home equity loan, she embarked on a challenging yet fulfilling renovation project.
Renovating the lighthouse presented numerous challenges; every construction material had to be hoisted by crane and transported by boat due to its remote location.
Furthermore, being entirely off the grid posed additional hurdles; rebuilding the electrical system and relying on a gasoline-powered generator were just a few of Sheila’s tasks.
Despite these obstacles, the transformation is remarkable.
Today, the lighthouse boasts a fully equipped kitchen with granite countertops and modern appliances.
The plumbing and electrical systems have been overhauled, while the once-broken windows now showcase stunning stained glass.
However, preserving its historical essence was equally paramount.
Original features like dark brown floorboards and cast-iron stairs remain intact, alongside innovations such as a rainwater collection system.
Since 2012, Sheila has welcomed guests to the lighthouse, hosting annual open houses and sharing this community treasure with others.
Maintained by the Coast Guard and still serving as a navigational aid, the lighthouse stands as a testament to community and heritage.
Would Sheila embark on this journey again? Perhaps not, but the rewards have been immeasurable.
While she currently has no plans to rent out her unique summer home, she remains open to the possibility.
For now, she revels in the fruits of her labor and the extraordinary experience of lighthouse living.
Sheila Consaul’s story exemplifies what happens when perseverance and passion converge.
She didn’t just acquire a property; she rescued a historical gem, ensuring it endures for generations to come.
Take a virtual tour of the lighthouse in the accompanying video below!
Feel free to share this remarkable tale with your loved ones.
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