In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Tom Brady’s Son Jack, 17, Steals the Spotlight with His Stunning Looks – Is He America’s Next Top Model
Photos of Tom Brady’s son with actress Bridget Moynahan have caused a debate online. People are discussing whether Jack looks more like his mother, his father, or his stepmother as he grows older.
Tom Brady recently went out in public with his two sons, John Edward Thomas “Jack” Moynahan and Benjamin Rein, and it got social media users talking.
The former NFL star posted a casual photo on Instagram, where he is standing with his arms around his sons. In the picture, both Tom and Jack are wearing white T-shirts, while Benjamin is in black.
The strong bond between them is clear. Tom captioned the post, “The gang does @taylorswift. I think I learned I’m a Reputation guy ,” referring to Taylor Swift’s album *Reputation*.
Tom Brady’s latest Instagram post not only showed their family time but also put the spotlight on Jack, whose appearance caught the attention of many online.
One user commented, “Jack is a handsome young man, looks like his mother,” referring to Jack’s mom, actress Bridget Moynahan. Another called him “America’s next top model.” Some said Jack resembles his stepmother, Gisele Bündchen, with one person writing, “Can’t help but think the older boy looks like Gisele.”
Jack’s height also got attention, with someone saying, “He’s taller than you!” Another joked, “I think Jack passed you! Ha ha.”
Fans also commented on the family’s looks, with one writing, “The jawlines are no joke!” and another saying, “Lock Jack up! He’s one of the most beautiful people in the world… What a blessing.”
Even Tom received compliments. One fan wrote, “Sons are so handsome, dad’s not bad either.” Actor Donnie Wahlberg also chimed in, calling Jack the “coolest kid ever.”
In August, Tom celebrated Jack’s 17th birthday with a post featuring photos of Jack, Benjamin, and their sister Vivian. In the post, Tom praised Jack, saying, “You are a blessing in my life, and I’m so grateful to watch you grow into a young man.” He highlighted Jack’s love for family, sports, and his hard work.
Tom also playfully mentioned that Jack now beats him in basketball. Being part of a family with ties to sports and modeling, Jack has many options for his future, and Tom supports him fully.
In a 2023 interview, Tom shared that while Jack played football last year, he prefers basketball and lacrosse, with basketball being his favorite. Tom said he would be happy with whatever Jack chooses and praised his academic success, calling him a “very good student.”
Tom has mentioned that Jack lives in New York City and continues to impress him with his dedication. The proud father is amazed by who Jack is becoming.
Gisele Bündchen, Tom’s ex-wife, has also spoken about her relationship with Jack. In a 2015 interview, she shared how she learned Bridget was pregnant with Jack while she and Tom were dating, which was difficult at first. But over time, her love for her stepson grew, and she now calls him a “sweet bonus child.”
Despite their 2022 divorce, Tom and Gisele continue to co-parent their kids. Tom recently shared his thoughts on fatherhood, saying he wouldn’t pressure his kids to follow in his footsteps in football, but he will support them in whatever they choose.
In an interview last year, Tom acknowledged that his kids face unique challenges because of who their parents are. He expressed his hope that they find their own passions and build strong connections as they grow.
As Jack Moynahan grows up in the public eye, whether he follows his famous parents’ paths or chooses his own, his future will be closely watched.
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