In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
You’ll Never Guess What Miley Cyrus Did for Her Family!
Celebrities often find themselves in the middle of gossip and scandal, and Miley Cyrus is no different. However, the latest buzz isn’t about Miley herself but about her family.
There are rumors going around that Miley’s younger sister, Noah Cyrus, might be romantically involved with their mother’s new husband, Dominic Purcell. This surprising situation has caught Miley off guard, but she continues to stand by her family no matter what.
Even though Miley Cyrus is always in the spotlight, she keeps her family life private. Sources close to her say she didn’t know about the rumored relationship between her 24-year-old sister Noah and 54-year-old Dominic Purcell, who recently married their mother, Tish. Miley only talked to her mom about it after hearing reports that Noah and Purcell might have been involved before he married Tish.
When Miley Cyrus heard the surprising news, she showed her strong support for her family. Even though the situation might seem odd, her love for her mom is more important to her than any worries she has. Miley, her mom Tish, her sister Noah, and Dominic Purcell haven’t commented on the rumors, keeping everything quiet.
The rumored romance has caused some tension in the Cyrus family. Noah Cyrus is said to be upset about her mom’s relationship with Dominic Purcell. People close to them say Noah and Purcell had a casual relationship before he started dating Tish. This lack of communication has made things difficult for the family, showing how hard it can be to deal with personal issues when you’re famous.
Adding to the complexity, Tish married Dominic Purcell in Miley’s backyard in August 2023, just a few months after Noah got engaged to fashion designer Pinkus in June 2023. This also came more than a year after Tish and Billy Ray Cyrus divorced in April 2022, which was a tough time for the Cyrus kids. Despite all these challenges, the Cyrus family is staying strong and working through their issues together.
Amid the sensational headlines and gossip, Miley Cyrus’s response shows the importance of family unity and support during tough times. Even with all the drama, the Cyrus family is trying to keep things normal. Their love and understanding help them stay strong, and Miley continues to be a solid support for her family. With grace and resilience, she helps them through difficult times, proving that love conquers all.
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