In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
While My Friend Was on a Trip, I Discovered Her Husband Was Cheating and Plotting to Steal Her House, but She Turned on Me Instead — Story of the Day
When my best friend left town for a work trip, she asked me to watch her house. I agreed, not knowing I’d uncover her husband’s betrayal—and his secret plan to take everything from her. But when I told her the truth, she didn’t thank me. She accused me instead.
They said friends were the family you chose. I used to believe that with all my heart. Jessica had been my best friend since college, and even after all these years, we remained close.
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We’d laughed, cried, and shared almost everything. But my intuition had never screamed louder than the day I met Mark, Jessica’s husband. Something about him felt wrong.
Cold eyes with a warm smile. Like someone pretending to be kind but hiding something darker underneath. I didn’t like him then. And I liked him even less now.
One day, Jessica and I were sitting on her porch, like we had so many times before.
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The air was soft with late spring heat, warm but not heavy, and her cat, Taco, sprawled on the sunlit tiles like royalty, one paw twitching in a dream.
Jessica stirred honey into her tea, slow and quiet. Then she looked up at me with that guilty little smile I knew all too well—the kind she wore when she wanted something but didn’t want to ask.
“I need a favor,” Jessica said. Her voice was soft, like she already knew I wouldn’t like what was coming.
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I leaned back in my chair and crossed my arms. “What kind of favor?”
She avoided my eyes. “I’m flying to New York next week. Big marketing pitch. I’ll be gone five days.”
I waited. She still hadn’t asked anything real.
“Could you check in on the house?” she added. “Feed Taco, water the plants, maybe bring in the mail. Just keep it from looking empty.”
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I raised an eyebrow. “And your husband? What’s he doing while you’re gone?”
She looked down at her tea. “He said it’s not really his thing.”
I blinked. “What’s not his thing?”ly
“Taking care of the house. Feeding the cat. He said it’s not a man’s job.”
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I scoffed and shook my head. “So, he can close real estate deals and wear cufflinks before noon, but a can of cat food is too much?”
Her jaw tightened. “Mark’s just not domestic. That’s just how he is.”
I leaned forward. “Jess, I love you. You know that. But you’re doing it again.”
She frowned. “Doing what?”
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“You’re making excuses for him. Again. He doesn’t do much, but you keep defending him. Why?”
Her voice got louder. “You’ve never liked him. From day one. You always look for reasons to hate him.”
“I had reasons, Jess. I still do. My gut said no the moment I met him.”
She pointed a finger at me. “You’re alone, Lee. And that’s not his fault.”
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I flinched. That one hit hard, but I kept my voice steady. “You think I’m jealous? You think I want your life?”
She stood up and crossed her arms. “You never gave him a chance. You decided you didn’t like him before you even heard him speak.”
Before I could answer, the sliding door opened behind her. Mark walked out like he owned the world. Crisp polo. Perfect hair. Phone in hand, thumbs tapping.
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“What are we talking about?” he said. “Me again?”
“Just your refusal to feed the cat,” I said.
He gave that smug smile I hated. “I delegate where it makes sense. It’s called efficiency.”
I turned to Jessica. “He hasn’t looked up from that phone. Who’s he texting so much?”
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“It’s work,” she said. “He has a big client. Real estate.”
I stared at his screen. “Must be a very flirty deal.”
Jessica slammed her glass down. “Enough. If you’re going to keep insulting him, maybe you shouldn’t help.”
I sighed. “I said I’d do it, and I will. For you. Not for him.”
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Mark looked up. “Try not to rearrange the furniture.”
I smiled. “Wouldn’t want to upset your kingdom.”
But I was already planning to keep my eyes open.
It was late afternoon when I pulled into Jessica’s driveway. The sky looked strange—dark clouds rolled in slow, and the air felt still, like it was waiting for something bad to happen.
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I parked and walked up the steps. The back door key was warm in my hand. I unlocked it and stepped inside.
Taco was there right away, rubbing against my leg, purring loud like always. He had no idea what was going on.
I bent down and gave him a quick scratch behind the ears. “Hey, buddy,” I whispered. “Let’s get you some food.”
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I filled his bowl and poured some water, then walked around the kitchen. I checked the plants in the window and the mail on the counter. Everything looked normal. Too normal. That’s when I heard it.
Laughter.
A man’s voice—Mark. And then a woman’s laugh followed.
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I froze at the bottom of the stairs. My heart pounded. I moved slowly, quietly as I could. The bedroom door was open just a little. I stepped closer and peeked in.
Mark was on the bed. Half his shirt was unbuttoned. Next to him was a woman wearing Jessica’s robe, sipping from her favorite glass like she owned the place.
“I told you it would work,” Mark said. He raised his glass and took a sip. “She signed it without reading. Didn’t even ask questions. Just trusted me like always.”
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The woman laughed. “Are you sure this gives you the house?”
Mark leaned back against the pillows. “Yes. Once I get it notarized on Friday, it’s done. She thinks it’s just boring bank papers. Something about refinancing. I made it sound simple.”
The woman looked around the room. “What about all her stuff? Clothes? Books?”
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He waved his hand. “We’ll throw out what we don’t want. Maybe sell a few things. I already packed some boxes. The rest is trash. The cat’s going too.”
She raised her eyebrows. “Wow. She’s going to be crushed.”
Mark smirked. “She won’t be. We’ll be long gone before she knows. I’ve been looking at condos in Miami. Pool, gym, all that. This place will be listed by the time she gets back.”
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I felt sick. I couldn’t listen anymore. My foot hit the edge of the stairs. A soft creak.
Mark’s head turned. “Did you hear that?” he asked, voice sharp.
I didn’t wait. I ran. Down the stairs. Out the back door. Into my car. My hands shook as I grabbed my phone. I hit Jessica’s name.
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“Lee?” she answered. “What’s going on?”
“There’s a woman in your house. With Mark. I saw them. I heard everything. He tricked you into signing papers. He’s stealing your house.”
She didn’t answer right away.
Then she said, “You’re lying.”
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“I’m not. Jess, please believe me—”
“You’ve always hated him. You’ve been waiting for a reason to tear us apart. You’re jealous. And now you’re making up stories.”
“No, I’m trying to help you. I’m trying to protect you.”
Her voice turned cold. “Don’t call me again.”
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Click. The line went dead.
Later that evening, my doorbell rang. I opened it. Mark stood there. Calm. Hands in his pockets.
“She told me everything,” he said. “About your little story.”
I didn’t blink. “I’m not afraid of you.”
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He stepped closer. “You should be. Keep pushing, and someone’s going to get hurt.”
I knew Jessica wouldn’t believe me unless she saw everything with her own eyes. Words wouldn’t be enough.
Not even tears would move her. Jessica was too in love with him. Too loyal. Too proud.
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She wouldn’t walk away without something solid. Proof she could touch. Proof she couldn’t explain away.
That’s why I did something I hated—something that felt cold and cruel, but also right.
I downloaded a fake call app. I set it up to look like the hospital was calling her.
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The message said I had been in a car accident. It said I was in the emergency room and not waking up.
I knew it was wrong to scare her like that, but it was the only thing that would pull her back fast.
And it worked.
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Six hours later, there was a knock at my door. Jessica stood there, breathing hard. Her hair was messy. Her eyes were wide. She looked like she had run the whole way.
“Are you okay?” Jessica asked as she rushed inside. Her face was pale, and her breath came fast. She looked like she had been crying.
“I’m fine,” I said. “There was no accident. I’m not hurt. I made it up.”
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“You lied to me?” she shouted. Her voice shook. “What the hell, Lee? Why would you do that?”
“Because you wouldn’t listen,” I said. “You wouldn’t hear me. I had to bring you back. I needed you to see it for yourself.”
She stared at me, her eyes wide and full of pain. For a moment, I thought she might hit me. But then she took a deep breath and said, “Okay. Show me.”
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We drove to her house. Neither of us spoke. The silence felt heavy.
When we reached her block, I parked a few houses down. We got out and walked slowly. At her window, we stopped and looked inside.
Mark was on the couch with the same woman. They were kissing like they didn’t have a care in the world.
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Jessica didn’t speak. She took out her phone. Her hands shook, but she snapped photo after photo. Her jaw tightened.
“I want to go inside,” she said.
We walked to the door. It was unlocked.
Inside, everything was different. The scent of her favorite candle was gone.
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The hallway was cold and quiet. Black trash bags lined the wall. Boxes were stacked on top of each other.
Sharp words written across them: “JUNK,” “DONATE,” “TRASH.” Her life was being packed away like it meant nothing.
Jessica’s voice cut through the air like a knife. “Mark!”
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He turned around fast, eyes wide. “Jessica? What the hell are you doing here?”
She stepped forward. Her voice was loud. Her hands were tight fists at her sides. “What am I doing here? Are you serious? You liar! You cheat! You’re throwing away my life like it’s trash!”
The woman on the couch jumped up. She grabbed her purse and started moving toward the door. “I’ll just—”
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“Sit down!” Jessica snapped. “I’m not finished.”
Mark raised both hands. “Jess, wait. This isn’t what it looks like.”
She laughed, but it sounded sharp and cold. “Not what it looks like? You’re kissing another woman in my house! She’s wearing my robe. Drinking from my glass. You tossed my things in garbage bags. And you’re telling her my house is yours now?”
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Mark looked nervous. “You signed the papers. You didn’t even read them.”
“You tricked me,” Jessica said. Her voice was shaking now. “You told me it was for refinancing. You stood in front of me and lied.”
He shrugged. “Doesn’t matter. They’re signed. It’s legal. It’s done. You just ruined everything.”
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Then he turned to me and pointed. “This is her fault. Lee. She’s been against me from the start. She poisoned your mind.”
Jessica took one step toward him. “No, Mark. You did this all by yourself. Lee told the truth. You think you can break me? You think you can take everything I own and leave me with nothing?”
She shook her head. “You’ll be left with nothing. Just your ego. And that won’t help you now.”
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Mark’s face twisted. “You’ll regret this.”
“No,” Jessica said. Her voice was calm now. “You will.”
She pointed at the door. “Get out. Both of you. I don’t want to see either of you in this house again.”
The woman ran out first. She didn’t look back. Mark stood there a second longer.
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His jaw was tight. His fists clenched. Then he turned and walked out. He slammed the door behind him.
Jessica didn’t move. She didn’t cry. She didn’t scream. She just stood there. Still and quiet.
I looked at her. “You’re awfully calm.”
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She turned to me. “Because I already knew. I’ve felt it for a while. I knew he was cheating. I saw the strange paperwork. I just didn’t want to believe it. I needed proof.”
“You could’ve told me,” I said.
“I didn’t want it to feel fake,” she said. “I needed him to think I still trusted him. And I needed you to act normal. You did.”
I nodded. “So… you used me?”
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She shook her head. “No. I trusted you. Even when I acted like I didn’t. You stood by me.”
“I always will,” I said.
She gave me a small smile. Then she looked at the bags and boxes. “Let’s clean this up. I’ve got a life to rebuild.”
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Tell us what you think about this story and share it with your friends. It might inspire them and brighten their day.
If you enjoyed this story, read this one: When I found out my husband and my best friend were having an affair, I thought nothing could hurt more. But then my own mother asked me to hand over my children to them — as if I didn’t matter at all. I was broken, but I knew one thing: I wouldn’t let them win.
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