In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Groom’s Mom Kicks Out Bride’s Poorly-Dressed Parents at Wedding, She Barely Recognizes Them Later
When her son wants to marry a poor girl, a snobby mother becomes furious and invites her parents to the wedding on the grounds that they don’t appear classy enough.
She was shocked to learn that Clara Wellington’s son intended to wed a poor girl from Montana when he returned from college. She questioned, “But who are her parents?” “How do they operate?”
Brad, her son, questioned, “What does that matter?” “The only thing that matters to me is that I love Frannie.” Clara sealed her mouth shut. Naturally, birth and social standing were important factors. For Clara, at any rate, they were everything!
Clara’s worst fears were realized when she and her husband, Brad Senior, met Frannie Heckle and her parents. Clara assumed that the Heckles were not what she wanted as her son’s in-laws, but rather what her father-in-law would have called “salt-of-the-earth” folks!
Mrs. Heckle liked painfully vivid flowery house dresses and white plastic shoes, whereas Mr. Heckle was a tall, burly man who wore a light blue suit that pouped at the knees and elbows.
Clara trembled. They would need to take action over their attire! She refused to let them ruin the wedding by coming off as the hicks that they so obviously were! When she told her husband as much, she was taken aback by his response.
Brad Senior had remarked, “Leave them alone, Clara,” using a tone of voice he didn’t usually use around her. “Brad genuinely cares for this girl, and these are good people.” It makes no difference what they wear!
Clara was infuriated by her husband’s inability to recognize the significance of projecting the proper image and making the appropriate impression. Her son would become a prosperous man and a member of the city’s elite eventually.
Don’t downplay your origins or try to be someone you’re not.
Clara was determined that this wedding would be a huge success and that no one would make fun of her only son’s wedding. She knew that people would be talking about it for years to come.
Mrs. Heckle and Frannie were asked to lunch by Clara, who took great pains to explain to them the significance of their attire.
“Mrs. Heckle, I believe you ought to reconsider your image. You ought to visit Bloomingdales; there are several reasonably priced off-the-rack items there that would suit both your husband and you well.
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