In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Blake Lively Mocks Kate Middleton, Gets Criticized for Apology, «Shame on You»
Known for her sense of humor among other things, Blake Lively poked fun at Kate Middleton and the controversies around her to promote her brands. After the Princess of Wales revealed to the public her tragic diagnosis, the actress quickly apologized after receiving criticism. However, fans think the «apology» she shared is not enough.
Health rumors and digital dilemmas
© princeandprincessofwales / Instagram
The health of Kate Middleton, Princess of Wales, has been a topic of public speculation since she disclosed her need for abdominal surgery earlier in the year. This curiosity intensified when several prominent news outlets removed a photograph of Middleton and her kids, citing concerns over potential manipulation. Kate admitted to not being adept at photo editing, which did little to calm the media storm.
Blake poked fun at the editing scandal.
In a now-deleted post, Lively had shared an image that was clearly edited for comedic effect, featuring an oversized lemon tumbling from the heavens, a humorous nod to photo editing exaggerations. She posed for the photos as well, and they were used as promotional images for her beverage brands. «I’m so excited to share this new photo I just took today to announce our 4 new…products! Now you know why I’ve been MIA,» she captioned it.
The actress posted an apology.
Taking to her Instagram story, the actress wrote — «I’m sure no one cares today, but I feel like I have to acknowledge this. I made a silly post around the ‘photoshop fails’ frenzy, and oh man, that post has me mortified today. I’m sorry. Sending love and well wishes to all, always.»
Blake left out Kate’s name from the apology, and the fans are not happy. «We don’t need your love and well wishes. You owe it to one person!!» commented a person on Blake’s photo. «I really liked u but to jump on the bandwagon n make fun of the Princess has made my opinion of u drop immensely! Shame on u…coz at ur age u should know, u can’t take back hurting someone,» added another.
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