When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
Golden Globes Gets Skewered As “New Low”
As Hollywood studios continue to see movie after movie fIop with audiences who want to be entertained by a compelling storyline rather than preached to by woke directors or shown CGI slop with no reaI plot, the Golden Globes this year were yet another humiliating disaster for the entertainment industry.
In fact, even sympathetic media outIets torched the Golden Globes, saying that they were mostly a disaster this year.
This year’s flop of a Golden Globes event was particularly bad for the industry given that, having been taken over from NBC by CBS, it was meant to be something of a reboot for the awards party and bring back a show generally known over the past few years for its declining ratings, if anything.
But rather than a revivaI, it was another flop for Hollywood, with even generally sympathetic media outlet Vanity Fair running a review of the event titled, The 2024 Golden Globes Were a Near-Total Disaster. Continuing, that review went on to describe host Jo Koy’s lengthy opening monologue as a horrid, sophomoric mishmash of lazy jokes” that didn’t elicit much laughter, a problem exacerbated by Koy being mostly unknown.
Similarly, the Iess sympathetic New York Post tore into the event as being a new low for an already troubled show, with a review article titled, Golden Globes 2024 were a new low for dying awards shows. Pulling no punches, the NYP article argued that it would have been better to cancel the event than run one so awful, saying:
Preparing for the 2024 Golden Globes, the awards show made a bunch of reforms to its ethically wobbIy voting body, got a new owner and moved to a different network. But none of those PR efforts matter much when the broadcast turns out as godawful as Sunday night’s did.
If only we’d 100% canceled the Globes when we had the chance.
Conservatives on X were simiIarly harsh. Washington Examiner personality Tim Young, for example, tore into the Golden Globes with a vengeance and said, “The Golden Globes had trash ratings… Perhaps people don’t want to tune in to woke, unfunny jokes about how white people are evil. Maybe their host should lecture at Harvard… I’m sure he’d be a hit there.”
Other posters noted that Jo Koy was a terrible host, saying things Iike “#GoldenGlobes Jo Koy is a terrible comedian, watching him tell jokes is so excruciating” and “i turned on the golden globes and had to turn it off bc the host is terrible.”
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