When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
I Forgot to Leave Lunch Money for My Son, but He Said, ‘Don’t Worry, Mom. I’ll Look in the Cereal Box Where Dad Hides It’
This story is a striking look at the strain that financial struggles and secrecy can place on a marriage. Jess’s discovery of the hidden cash speaks to the tension between her hard work and her husband’s misguided attempt at “protecting” her. The emotional weight here is amplified by her sacrifices — working multiple jobs, sleepless nights, and the constant juggle of responsibilities.
Marcus’s fear-driven decision to stash money, while aiming to shield his family, ends up creating a sense of betrayal. Jess’s response — to take a day for herself using the hidden funds — is both a release of her frustration and a way to reclaim her sense of self-worth. This choice reveals the emotional toll of the secret, as well as the need for open communication in a partnership. Marcus might have felt justified, but Jess’s actions remind him of the importance of honesty and the partnership they’re meant to share.
If I were in Jess’s shoes, I’d likely feel just as frustrated and hurt, though it’s clear Marcus’s intentions weren’t malicious. Still, financial secrecy, especially in challenging times, only breeds resentment. The ending gives hope that Marcus has learned this lesson and that they can rebuild trust.
What would you have done? Would a hidden stash be a dealbreaker or a chance for a fresh conversation on shared priorities?
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