In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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‘General Hospital’ actor Johnny Wactor passes away at 37 — Grieving mom reveals tragic details
Johnny Wactor, who was most recognized for playing General Hospital’s (GH) Brando Corbin, passed away at the age of 37.
In downtown Los Angeles, Actor was shot and murdered, according to TMZ.
The late actor’s mother, Scarlett Wactor, told the news source that her son and his colleagues saw three individuals tinkering with his car. Although Wactor did not approach the men, he was shot before they left the area.
He was taken to the hospital by paramedics who arrived just after three in the morning, when they declared him dead.
Between 2020 and 2022, Wactor made appearances in the ABC daytime soap opera. His character, Brando Corbin, debuted on the show as the presumed-dead son of Gladys (Bonnie Burroughs). After being stabbed by The Hook, Brando eventually passed away and married Sasha (Sofia Mattsson).
Wactor’s associates and acquaintances offered their condolences.Mattsson, who portrayed his on-screen spouse before becoming a widower, revealed that she was “completely heartbroken.”“There was nothing like Johnny.” So sincere. Such compassion. incredibly modest and diligent. with an enormous heart that brought so much happiness and goodwill. He always ensured that anyone in his vicinity felt valued, heard, and seen. I am a better person for having knowing him, and I much admire the man he was. We experienced a great deal of amazing moments together, both on and off screen, and I will always hold them in the highest regard. Johnny, you will be sorely missed. She said on social media, “I’m sure you’re already busy taking care of everyone up there.”
“Honestly, words can’t begin 2 express the sadness with which 2 convey my feelings towards losing another #GH Alum,” William DeVry said of his loss. This loss’s senselessness defies description. Johnny was a really kind man. Really terrible. Many love and comfort to those who loved #JohnnyWactor and RIP.
“Saddened and angered to hear that actor Johnny Wactor was shot and killed by suspects trying to steal his catalytic converter,” TV presenter Frank Buckley said in his eulogy. In 2021, he appeared in a staged reading of one of Elena’s screenplays. He was excellent in the part and incredibly kind. Our sympathies are extended to his family.
Producer and journalist Michael Fairman was one of those who shared their sorrow at Wactor’s untimely death. “This is really hitting me in the gut, as we all are. Right now, my thoughts are with Johnny’s brothers and mother.
Television programs that Wactor starred in included Army Wives (2007), Siberia (2013), Agent X (2015), Fantastic (2016), Animal Kingdom (2016), Hollywood Girl (2010), Training Day (2017), Criminal Minds (2017), Struggling Servers (2017), Age Appropriate (2017), NCIS (2019), The OA (2019), Westworld (2020), The Passenger (2020), Station 19 (2023), and Barbee Rehan (2023).
Johnny expressed gratitude to his supporters for their support and acknowledged their engagement in an Instagram video that has since been removed. Whether they were thrilled or horrified by the death of his character, he thanked them and called them the “greatest” people on the planet for their enthusiasm and support.
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