In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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20 Times a Haircut Has Changed Someone Beyond Recognition
Change can be a beautiful thing — especially when it comes to your hair. It’s completely captivating to see a hairdressers artistry take someone’s hair from outdated to cool. They prove how something as simple as a haircut can change someone’s appearance from caring to daring, or from slouchy to chic.
Check out the following 20 hair transformations found by the Bright Side team and who knows… maybe they inspire you to also get a new ’do yourself!
1. “My wife told me ’you’ve had your fun, now cut your hair!’”
2. “Before and after, 10 inches of hair donated!!”
3. Both styles look very good on her!
4. “Gave all my hair to Locks of Love.”
5. “I also cut off and donated most of my hair.”
6. First cut in nearly four years.
7. “From straightening my hair every day to finding out that THIS was possible!”
8. “My beard and hair transformation — 2009/2019”
9. “Took the plunge today and cut it all off!”
10. “Before and after: big chop and new routine”
11. “Just donated my hair to Pantene Beautiful Lengths.”
12. “From damaged and over processed because I wanted blonde curls so bad, to embracing my natural dark hair!”
13. “I saw my daughter’s beautiful curls start to form, I knew that the only way she would truly love her hair is if I loved mine too.”
14. “Got the job of my life, so I chopped off my hair.”
15. “Donating my hair to Locks of Love!”
16. “After my bass was stolen, I cut all my hair off, sold it for $900, donated $450 to Locks of Love, and bought a new bass with the rest.”
17. “Cut my hair yesterday. I now have 4, 12” ponytails to donate.”
18. “Cut off my hair for locks of love.”
19. “Kind of a reverse transformation, I kicked my obsession with modifying my hair and finally let it grow out natural and healthy!”
20. “Long hair to short hair, before and after”
If you were to have a hair makeover, what style would you choose? Share your own OMG-worthy hair transformation in the comments!
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