Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
I Saw My Fiancé Proposing to Another Woman in Front of His Family
I Saw My Fiancé Proposing to Another Woman in Front of His Family
Imagine walking into a surprise that flips your world: your fiancé, on his knee, but not for you. Worst of all, the ring was an identical copy of yours. That happened to me, but here’s the thing: I don’t take betrayal lying down.
I’m Jessica, and I was living what I thought was a love story for the ages with Jack, my fiancé. The idea of a whirlwind romance is only really great in movies, where you don’t know what happens after the credits roll.
I was naive and thought Jack was the one. He proposed to me just six months into our relationship at my favorite restaurant. We even got applause from other people. I gushed about it to my friends, being a little braggy about it, and I believed all his promises. Our connection felt destined. Life, however, had its own plans.
Man putting a ring on a woman’s finger. | Source: Unsplash
I got an opportunity at work. It was just a six-month contract, but in another city four hours away. Jack and I made a plan to see each other once a month if the plane costs weren’t so high. That first month, he came to visit me, and we had a fantastic time, getting to know a new city together.
The second month, I went back, visited my family, and started wedding planning. We picked a date! It was supposed to be two months after my contract ended. After that, I got too busy. Jack did, too, at his job, or so I thought.
We didn’t see each other for an entire month. So, on a whim, I decided to surprise him. I flew back without telling him and headed straight to that same restaurant where this all began. I didn’t know if I wanted to plan a special dinner, but the staff knew me and would help.
The problem is that I didn’t expect to find Jack already there. And even worse, I saw him proposing to another woman at the very table where he had asked me to marry him. My jaw was on the floor the entire time, and for a second, I thought I was reliving my memory.
Woman with mouth wide open. | Source: Unsplash
People around them clapped. I think the woman had brought her family. Jack stood after putting the ring on his new fiancée and must have sensed something because he turned and saw me. His lips thinned, and I knew this was no mistake or misunderstanding.
I wanted to scream and shout and call him every name in the book. But nothing came out, and then, he said something to the other woman and rushed to me, determined.
“Let me go,” I seethed when he grabbed my arm, but he dragged me outside.
“Jessica, listen to me!”
Man wiht angry face, pointing his finger at his head. | Source: Unsplash
“I WON’T LISTEN TO ANYTHING, YOU SCUMBAG!”
“Don’t scream!” he snapped, staring daggers at my face. “This is for us!”
“What?” I asked, outraged.
“I’m only marrying Monica for her money. I’ll divorce her as soon as I can, and you and I will be able to retire early,” Jack said.
Was his explanation supposed to sway me? What the hell was he thinking? I didn’t say a word. He kept talking about meeting Monica a while ago and why this was a good idea. Spoiler: it wasn’t!
Moreover, all my love for him had vanished the second I saw him on his knee for someone else. In fact, as he kept talking, I started to think. I could walk away right now, and he would be happy, tricking this woman into marriage for her money.
Woman smirking. | Source: Unsplash
I didn’t have to let that happen. My face broke into a smile, and Jack grinned, too.
“I see you understand now,” he gushed. “So, you agree to keep this secret? We’d have to move our wedding date, but still…”
“Fine,” I said, nodding.
He asked me to leave, and I agreed. But when he wasn’t looking, I ran and hid in the restaurant bathroom. I knew Monica would have to come in.
When she walked in, I took a deep breath and told her everything. I showed her pictures of Jack and me, the texts, and, most damning of all, my engagement ring—which was identical to hers. Her mouth dropped just like mine.
Woman taking off a diamond ring. | Source: Shutterstock
I also told her why Jack was doing this and my plan. Monica was a gem. We walked together back to the dining area, and I had the pleasure of seeing Jack’s face go pale.
Almost as if we had planned it, Monica and I removed our rings and threw them at his face. The room went quiet, but soon, it was filled with our story. We told everyone what Jack had done to us and his scheme.
When we were done, Monica hugged me and went to her family. I walked away from the restaurant, with the entire staff watching in shock…and admiration. Telling my family wasn’t fun, and dealing with the aftermath was annoying.
But I had to look on the bright side: I hadn’t married that scumbag.
Woman walking through nature. | Source: Unsplash
Have you ever gotten back at someone who betrayed you?
Woman has dramatic makeover, shocks husband who doesn’t recognize her This 60-year-old decided to give her husband a huge surprise by transforming her appearance with […]
Leave a Reply