It’s spooky season—a time for fun, scares, and a bit of darkness. During this time of year, we expect to see creepy decorations everywhere. It’s not yet time for the cheerful holiday season.
However, just because Halloween is near doesn’t mean we can’t show kindness. One Halloween fan shared this message in a TikTok video that has since gone viral.
Salena Webb loves Halloween. She is a mother of four from South Carolina, and like many others, she celebrates by decorating her yard with Halloween items. Salena created a whole graveyard scene in her front yard, complete with ghosts, spiderwebs, pumpkins, a witch, tombstones, and skeletons carrying a casket. It took a lot of time to set up the display. But when her neighbor came to ask her to take it down, she agreed.
Her neighbor asked her to remove some decorations to make things easier for his elderly father.
Salena shared the moment her neighbor visited her to make the request in a TikTok video. In the video, the neighbor explains, “Hey, I know you’re celebrating Halloween. My dad just got diagnosed with lung cancer. He thinks the decorations are a bit scary.” He then points to the graveyard scene and asks, “Would you mind taking just the casket out?”
Salena felt sympathetic right away. Since her neighbor’s dad often spends time in his garage, which faces her yard, she understood why removing the casket was important. “I didn’t want to be a reminder of what could happen if he doesn’t beat cancer,” she told Insider. “I didn’t want to add stress to someone else’s life.”
Salena removed the casket and gave the skeletons badminton rackets instead. She moved the more scary decorations to her backyard. “I was a little sad at first,” Salena wrote in her TikTok caption, “But I realized that taking away the casket wouldn’t hurt me, but it might help my neighbor feel better as he deals with this news. Kindness is free, and compassion goes a long way.”
Many people praised Salena for her kindness. She posted the video and asked her followers what they would have done in her situation. While some said they wouldn’t have taken down their decorations, many praised Salena for her compassion.
“Now this is what being a good neighbor is all about. Kindness doesn’t cost anything. Thank you!” one user commented.
Another person wrote, “This was beautifully handled. The world needs more people like you! God bless you!”
Salena’s neighbor also appreciated her gesture. After she took down the casket, she brought him a card and some balloons. Even though there was a language barrier between them, she could tell he was thankful. He told her, “You’re good people.”
Campbell’s Soup: A Tale of Survival Amidst a Changing Market Landscape
The well-known American company Campbell’s Soup, which has endured for almost 200 years, is dealing with serious issues that might force it to close.
The corporation is battling a changing customer trend that deviates from Campbell’s traditionally processed offerings and supports natural and unprocessed food options. Campbell’s bought a number of businesses in an effort to meet the evolving needs of its customers, but regrettably, this action left the company deeply in debt—nearly $9 billion.
In addition to contending with growing debt and shifting market conditions, Campbell’s is also facing internal conflict among its key stockholders. There is a power struggle between the Dorrance family, who own a substantial 40% of Campbell’s shares, and Daniel Loeb, the hedge fund manager of Third Point, who holds about 7% of the company’s stock. Loeb has been pushing for radical changes within the organization, including as rebranding campaigns that might even modify the iconic red and white Campbell’s Soup cans. The Dorrance family, however, objected to this suggested change, which is why Loeb sued the business for purported mismanagement.
There has been movement in the direction of resolution and transformation notwithstanding this tension. Although Campbell’s has criticized Loeb’s claims, both parties have decided to add two of Third Point’s recommended directors to the company’s board. This suggests that additional changes may be in store as Campbell’s works to preserve its existence.
The loyal customer base of Campbell’s Soup stands to lose a great deal from the possible shutdown of the company, which also represents broader trends in consumer choice shifting. While industry watchers regard the shutdown as another example of consumers turning away from processed goods, devoted Campbell’s fans would view it as a significant loss. The organization will need to embrace adaptation and make significant changes to its business model in order to weather this storm and remain relevant in a market that is changing quickly.
In addition to determining Campbell’s own destiny, its actions during this volatile time will offer important insights into how well-known businesses can adjust to shifting customer trends and tastes. Campbell’s story will be used as a case study by companies trying to find a way to embrace change while holding onto tradition.
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