In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Parents Invited Me to Dinner to Hand My Late Grandma’s Earrings to My Sister, but That Wasn’t the Worst Part
My Parents Invited Me to Dinner to Hand My Late Grandma’s Earrings to My Sister, but That Wasn’t the Worst Part
I fell in love with an older guy at 20, but despite our ups and downs, I hope he would want something more serious. But instead, I faced heartbreak and a shocking betrayal from my sister.
My story is a strange one. When I was 20, I got involved with a guy who was much older than me. Our situation was complicated; we were on and off for about five years. He never wanted a real relationship, but he knew that I was deeply in love with him. Since he could not give me the stability I needed, I would try to leave, and he would convince me to stay, telling me that life was too short and we should just enjoy our time together.
A couple cooking together | Source: Shutterstock
I found myself stuck, not knowing how to move forward with this guy. So, I turned to my sister for advice, who is now 42. She suggested I leave my things at his place to make him commit, but I didn’t want to force him into falling in love with me. On our last night together, he talked about becoming more serious. He gave me ideas of potential dates, but then he just disappeared.
A woman on her phone at night | Source: Shuttertsock
Six months later, my sister announced she had a new boyfriend and wanted our parents to meet him at a family dinner. It seemed like I was not included in the dinner, so I was prepared to stay in my room for the night.
A woman looking sad while on her phone | Source: Shuttertsock
I decided to order myself a pizza since I was not having dinner with everyone, but when I got downstairs, I was shocked to see it was the same guy I had been with six months ago having dinner with my parents. I paid for the pizza, ran to my room, and cried.
When the dinner was over, I confronted my sister in front of my parents. I was certain she knew who he was, even though they hadn’t met. I had told her everything, from where he lived and worked to showing her his pictures.
A woman sleeping | Source: Shutterstock
I begged her not to date him and choose me over him. My sister saw me struggle to get out of bed from that heartbreak. She knew how difficult the last six months were for me, especially since I never got any closure on why he decided to just disappear.
A family having dinner | Source: Shutterstock
But she defended herself and said they met by chance after we broke up. My sister told me that she was certain he was the one and there was no way she was going to let go of this kind of connection because it comes once in a lifetime. My family also told me to get over it because he and I were never officially together.
Two women arguing | Source: Shutterstock
I decided it was best for me to move out, but my sister continued to live at home. Time passed, and things got more difficult. I was left out of family events because he was there. I didn’t care about him anymore, but I felt my family had let me down. I would only get weekly texts from my father checking in on me.
A woman packing | Source: Pexels
One day my parents invited me over for dinner. I thought this might be a chance for us to talk things over and reconcile, but when I got there, I found out that my sister was six months pregnant and planning to marry my ex-boyfriend.
I do not know what I expected, but I thought the time apart would have been a time for introspection for both my mother and sister. However, it was the opposite. It just seemed like they were out to hurt me.
A woman sitting on the edge of the bed looking sad | Source: Shutterstock
On top of finding out about the pregnancy and marriage, my mother told me that my grandmother’s diamond earrings, which she had trusted my parents to pass down to me, would now be given to my sister because she was the first to get married and about to give them their first grandchild.
A pregnant woman with baby clothes in front of her | Source: Shutterstock
I did not know what was worse. The betrayal was just layered and felt deliberate. My grandmother and I shared a very close relationship, even closer than the one she had with my sister. Those earrings had been in the family for generations, and my sister was meant to get her gold necklace.
Diamond earrings | Source: Pexels
All of this was making me extremely angry because my sister seemed to be constantly getting what was mine. These earrings were special and the one precious thing my grandmother left me. I told my parents they had to give me the earrings or I would stop talking to them. I took the earrings from their house and left. My mom cried and said I was making a big mistake, but I felt I had to stand up for myself.
A woman looking sad | Source: Shutterstock
After that explosive argument, I didn’t talk to my family much. I really felt like I was getting the hang of living on my own and healing from that breakup. I was having fun decorating my home and really turning a new leaf in life.
A woman shocked at her phone | Source: Shutterstock
Then one day, my ex, also my sister’s fiancé, started following me on Instagram, liking my stories, and commenting things like “looking good.” Out of nowhere, my mother called me, calling me all sorts of names and blaming me for going after a man I knew was not mine in the first place.
I was very confused because that was not true. Later down the line, my cousin told me my sister had gone through her fiancé’s phone and found several conversations between him and other women. But my mother decided to blame me for his cheating.
A woman secretly taking her partner’s phone | Source: Shutterstock
A few weeks later, my cousin, who has been the number one gossiper and the one person who keeps me updated on family affairs, told me that my sister had given birth to a baby girl.
A woman with a new born | Source: Shutterstock
I know this might sound shallow, but I went to the hospital wearing my grandmother’s diamond earrings and came with a gift. But I was kicked out. My mother said I was a disgrace to the family and that they wanted nothing to do with me anymore.
A woman smiling | Source: Shutterstock
It hurts that I have had to cut my family off over this whole situation, but so much has been said and done. I think a break will do us good. I will continue to enjoy my life alone. Everything has been falling into place, and I am ready to move on from all of this drama. It’s time for me to be strong and live my life the way I think is right.
Here is another nail-biting story about how a bride found out her husband-to-be was having an affair with her sister.
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