Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Саthеrinе Zеtа-Jоnеs’ dаughtеr is grоwing uр fаst, аnd shе lооks just likе hеr fаmоus mоm
Growing up in the intense glare that accompanies having two well-known Hollywood stars for parents can’t be easy.
Though there are certainly worse circumstances in which to be born, Dylan Michael and Carys Zeta Douglas, the children of Michael Douglas and Catherine Zeta-Jones, will probably never lack for anything, to put it mildly.
The media has been following Dylan and Carys’ development with interest, with many wondering if they would follow in the footsteps of their famous parents and become famous themselves.
It looks likе we have an answer now, at least for Carys.
Zeta-Jones has been candid in admitting that she expected both of her kids to follow her onto the big screen—or try to.
In an interview with Hello! Magazine, the 49-year-old stated: “You want to look at them when they’re on stage.” They also have an interest in the craft. My son wishes to pursue a bachelor’s degree in theater. Up to the age of five, my daughter believed acting was a better career choice than being a pediatrician.
Many people are interested in following the developments of the two children, as they both want to follow in the footsteps of their parents. The recent buzz surrounding Carys, who has been drawing a lot of attention for the simple reason that she is beginning to resemble her mother more and more every day, is sufficient evidence for those in need of it.
The teenager created a lot of buzz when she made her runway debut at New York Fashion Week the previous year.
Since then, she has remained under the radar, which is understandable given that she is only 15 years old. However, this week, the radio silence was broken when she went to another fashion event with her mother.
At the Dolce & Gabbana Alta Moda women’s couture event hosted at the New York Metropolitan Opera House, Carys and Catherine stole the show. Mother and daughter arrived wearing matching clothes, and they posed for several photos that showcased their resemblance.
Carys is undoubtedly growing into a stunning woman, much likе her mother. Furthermore, from all reports, she has an equally kind personality!
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