Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
My late mom left $5 million inheritance to my greedy brother and aunts and I only got an envelope with an address
A touching account emerged from a devoted daughter, recounting an unexpected turn in her late mother’s inheritance plan.
While caring for her mother battling cancer, she witnessed a stark contrast between her own dedication and the opportunistic behavior of her brother and aunts, who only seemed present for financial gains.
Following her mother’s passing, the family convened for the will’s reading, unveiling a surprising allocation. The entirety of the $5 million inheritance was designated to her brother and aunts, leaving her with nothing.
Tears welled up as she grappled with her mother’s decision and questioned her actions during those final months of care.
But amidst this apparent injustice, an unexpected twist awaited. A lawyer handed her an envelope containing an address, puzzling her. She speculated it might be a storage location her mother wanted cleared out.
Upon reaching the address, she was greeted by a breathtaking home, a true fairytale dwelling.
It was a gift from her mother, a place for her daughter to establish a future and craft cherished memories, untouched by the financial strain created by relatives.
A letter within the new home revealed her mother’s deliberate strategy. Aware of her son and sister’s tendencies to squander money, the mother had allocated funds to them with the intention of imparting a crucial lesson on the essence of family.
It was a lesson they might grasp once the inherited wealth dissipated.
Seated in her new kitchen, the daughter comprehended the depth of her mother’s love. The home she had received was not just a physical space but a symbol of enduring affection and wisdom.
As she savored coffee from her desired coffee machine, she embraced her mother’s teachings, understanding that this gift surpassed any monetary inheritance. It encapsulated a profound, enduring love, a legacy far beyond material wealth.
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